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Wood Real Estate Agents Cheryl Wood, Chris Boothe, and Al Morton

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Testimonials

"If I could give Cheryl Wood more than five stars, I would. We have used Cheryl for three separate real estate transactions, and each one was handled with such detail before, during and after. Cheryl's knowledge of the history of Rio Vista and, specifically, Trilogy is amazing. Her caring and attentive personality makes her an A+ realtor." Sherry K.
"Chris was a real pleasure to deal with. Very enthusiastic! We felt at all times she was acting in our best interest. Chris was always available and stayed on top of everything in the process, making sure everything happened as quickly as possible and done properly. Major repairs to the roof were requested by us from the seller, and Chris made it happen at no cost to us. Chris made the buying process a pleasant experience! This was our 10th real estate transaction using a real estate agent, and there are no better real estate professionals than Chris!" Raymond Allum
"Al Morton at Wood Real Estate was my agent. We met him while looking at the new homes and happen to look at an open house. He sold our other home on the first day and even though we had our own bank issues, he went out of his way to make sure we were taken care of. I have sold 3 previos homes and by he was the only realtor that treated us like we were his only client and his family." Maronna C.
"Cheryl was wonderful. She sold our home in one day. She was there for us through the whole process making it easy and stress free. I would recommend her to anyone who is selling their home in the area. She has excellent knowledge of the community, people who can do work with excellent results and at reasonable prices. I am so happy we chose Cheryl as our realtor." Marnie D.
"We had a wonderful experience searching and buying a home from Chris Boothe. She took her time to show us what was available on the market, from Rio Vista to Discovery Bay, Oakley, and Brentwood. The home buying process went smoothly, and she always explained to us what was coming next. Cheryl, her Broker, brought us our keys to our new home- had to come all the way to Brentwood just for us! Would highly recommend them to you, and we would definitely use them again! They are so sweet." Elaine & Otto Ganter
"Today we became homeowners in Trilogy. Cheryl made that happen. She has been with us every step of the way. She is very patient, very informative, and is happy to answer even the silly questions. I must say every time we got together with Cheryl, she made us feel as if we were her only clients. I know that is not true, but we certainly felt like all of her attention was on us. Being listened to was important to me and Cheryl is good at listening and addressing any concerns. I would definitely use Cheryl's service again and whole-heartedly recommend her." Teresa W.
"I have had numerous real estate dealings with Cheryl Wood and she is a true professional! She is sensitive to your needs and is also very knowledgeable of the real estate market and laws. I would recommend Cheryl without hesitation to any buyer or seller and be confident they would be very happy working with her. She is a delight and my family has grown to care for her very much, too!" Michael P.
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Real Estate News

Latest Realty News from NAR

Charity Deduction Faces Same Tax Reform Risk as MID

Of all the itemized deductions, the one for charitable contributions might seem to come out the best under tax reform. That’s because it’s the only deduction under both the House and the Senate versions of the bill that is largely undiminished. And yet charities complain donations will dry up under tax reform. What gives?

b“Provisions in the tax bill the House and Senate are considering would make the situation worse” for charities, Ray Madoff, director of the Boston College Law School Forum on Philanthropy and the Public Good, says in a Nov. 27 New York Times opinion piece.

The problem, Madoff says, is the near doubling of the standard deduction. With all of the other itemized deductions either going away or constrained by new caps, most households will opt for the standard deduction rather than continue to itemize. That renders the tax deduction for charitable giving nearly meaningless. As Madoff puts it, “A vast majority of American taxpayers would no longer itemize and therefore would receive no benefits for their charitable giving.”

That argument might sound familiar. It’s the same one NAR is making about homeownership. Under the Senate bill, the mortgage interest deduction would be left intact, but the deduction for state and local taxes would go away. In the House, MID would be limited to mortgages of $500,000 and the deductions for property taxes would be capped at $10,000, while the deduction for state and local income and sales taxes would be entirely repealed. So, while MID is preserved, either entirely or in part, very few households that itemize today would continue to do so. As a result, MID would continue to be a benefit only for the wealthiest households.

Given the structural changes to the tax code lawmakers have before them, preserving the deduction for charitable contributions is mostly meaningless. This is exactly the same thing REALTORS® are saying about tax incentives for homeownership. They’re meaningless for most households if tax reform passes in its current form in both the House and the Senate.

More on tax reform’s impact on homeowners in The Voice for Real Estate.

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Don’t Just Sell a Home; Market a Lifestyle

Kevin Tengan told attendees at the REALTORS® Conference & Expo to remember that home buyers are looking for "a place for their life to happen."

Kevin Tengan told attendees at the REALTORS® Conference & Expo to remember that home buyers are looking for “a place for their life to happen.”

To help your listing stand out from the competition, focus on the lifestyle the property will help buyers achieve, in addition to common details such as square footage and number of bedrooms.

That’s the advice of visual effects specialist Kevin Tengan, who has turned his experience working on Hollywood productions into the foundation for a real estate business that reflects his love for imagery and storytelling. A buyer might say they want a four-bedroom, three-bath house with a sunny kitchen and a backyard, but what they’re really looking for is “a place for their life to happen,” he said during a session at the REALTORS® Conference & Expo in Chicago earlier this month.

“A lot of what we communicate is ‘what’ and ‘how,’ but few talk about ‘why,’” said Tengan, CRS, chief operating officer of RE/MAX Prestige in Honolulu. “Start with the why.”

As you develop marketing campaigns, remember that saying a home is in a great neighborhood isn’t as powerful as showing why that is the case, said Tengan. For example, if you produce a video property tour, include footage of nearby attractions such as beaches, museums, shopping districts, and other aspects of a community that can inspire a buyer to want to live in the area—not just in the home. Anything you can do to tie your listing to the lifestyle buyers want will attract more traffic, Tengan said.

One of the keys to developing marketing materials that will resonate with buyers looking for a certain lifestyle is understanding the trends that characterize the people you are trying to reach, said Emily Line, vice president of commercial services for Realtors Property Resource®. As a real estate professional, you have access to an enormous amount of data about what consumers are looking for. There are services that can sift through the information and create reports to help you develop an effective pitch, Line said.

The data can help you tune in to trends that reflect the kind of buyers you want to reach. You can identify people in certain kinds of occupations, where they like to shop, and what they like to do for entertainment, Line said. This information can help you connect with buyers in your area, as well as investors who want to purchase commercial or residential properties that will attract certain types of tenants, she said.

Turn the information you collect into a marketing tool by incorporating it into a story that connects the property to the goals and lifestyle of those who would buy it, Tengan said. “At the end of the day, the story is all that matters. A great story evokes a reaction.”

‘This is Our Moment. Own it.’

“Are you ready to own it with me?”  asked Elizabeth Mendenhall, a sixth-generation REALTOR® and the sixth woman to become president of the National Association of REALTORS® in the past 110 years. “We absolutely have the power to make a difference.”

Mendenhall was sworn into office by her father Richard Mendenhall, who was 2001 NAR president. “There is nothing more powerful in this journey than sharing it with others,” she said addressing thousands of REALTORS® at the Inaugural gala during the REALTORS® Conference & Expo in Chicago.

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Mendenhall ended her inaugural festivities with a group rendition of “REALTORS® Own It”—the vibrant tune that she co-wrote for her presidency. The song evokes the pride and power embodied in dedicated real estate pros who strive each day to meet the complex needs of their clients and keep the industry strong.

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TRILOGY® is a registered trademark of Shea Homes. Wood Real Estate is an independent resale brokerage firm and not affiliated with Shea Homes.

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